“Thriving communities start with full plates.”
The economic sustainability of a small business hinges upon the health and wellbeing of its community. If your community thrives, so do you. It is all about balance within the environment you are running your business in. As part of our three-pronged sustainability model, Community Outreach initiatives became imperative very early on. In 2010 that translated to our first Support Initiative – the Good Karma project.
Food security is an ever-present issue that affects millions of individuals and families throughout the US. Foodlink in Rochester, NY estimates that as many as 1 in 6 people suffer from food insecurity. As our Virginia partner, FeedMore, reminds us, “thriving communities start with full plates.”
The Good Karma project was launched in an effort to support food security and nutrition education programs. We knew we wanted to give back to a worthy cause. When we thought about what made sense, the first thing that came to mind was food. It’s a fundamental need that we all have. There are a lot of folks who don’t have food security, and even if they have access, they don’t have access to nutritious food.
Beginning locally in Rochester, NY, 10% of the gross profits from every bottle of Good Karma sold have been donated to regional food banks. Good Karma has since become a national project and we now work with Food Banks in 11 different states. As of January 2021, thanks to consumer support, over $42,000 has been raised to aid in the fight against hunger – providing more than 125,000 meals!
We Are Proud To Partner With The Following Organizations:
New York: Foodlink
New Jersey: Community Food Bank of New Jersey
Maryland: Maryland Food Bank
Minnesota: Second Harvest Heartland
Illinois: Greater Chicago Area Food Bank
Washington, DC: Capital Area Food Bank
North Carolina: Feeding America NC
Delaware: Delaware Food Bank
Wisconsin: Feeding America Easter Wisconsin